22 Apr Japan Tobacco Inc. “Mild Seven Outdoor Quest…”
So get this… At the end of the 90’s, early 2000’s, Japanese tobacco companies were not allowed to advertise their products in China (something to do with anger over something called World War II). So Japan Tobacco Inc, makers of Mild Seven cigarettes, decided to hold an “Eco-challenge” style adventure race – sponsored by Mild Seven cigarettes. Thus was born the Mild Seven Outdoor Quest. I was the official photographer for this event from 1997-2001. This event took me to a number of beautiful spots in Western China including Dali, Lijiang and Xijiang (home of the Chinese space program). Top athletes such as Team Eco-Internet, Mike Pigg and Paula Newby-Frasier would regularly compete in this event. Here is a small selection of pics from those Japanese smoke-filled years…
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